Working in this industry often means operating in demanding conditions, with intense scrutiny of our profession and constant developments in regulations, laws and market demands. Our reputation can be created or tarnished by the way the people within our member firms respond to these conditions, and how they act with clients, colleagues, and their community at large.

The KPMG Way unites us daily. It helps enable KPMG partners and professionals — from Asia to Europe, Africa to the Americas — know what we expect of them, what others expect of them, and what they can expect from KPMG.

The KPMG Way was created to guide our attitude and behaviour in the way we conduct our business and interact with each other, both professionally and personally.

 “We Are KPMG” means we contribute individually and collectively to KPMG in China’s success. We represent the company in everything that we do.

We strive to provide professional development programmes to allow KPMG people to grow with us, expand their skills, and even try different business roles. We offer our people a wide range of opportunities to help them make the most of their time, both in and out of the workplace. We want everyone to enjoy job satisfaction, stay healthy and active, spend time with family and friends, have the opportunity to try new things, and most importantly, see KPMG as a family and not just as a place to work.

We lead by example 以身作则   为人表率
At all levels we act in a way that exemplifies what we expect of each other and our member firms’ clients.

We work together 上下一心   团队精神
We bring out the best in each other and create strong and successful working relationships.

We respect the individual 互敬互重   群策群力
We respect people for who they are and for their knowledge, skills and experience as individuals and team members.

We seek the facts and provide insight 实事求是   卓见精辟
By challenging assumptions and pursuing facts, we strengthen our reputation as trusted and objective business advisers.

We are open and honest in our communication 开诚布公   言行一致
We share information, insight and advice frequently and constructively and managing tough situations with courage and candor.

We are committed to our communities 热心公益   回馈社会
We act as responsible corporate citizens by broadening our skills, experience and perspectives through work in our communities.

Above all, we act with integrity 诚信爲本   守正不移
We are constantly striving to uphold the highest professional standards, provide sound advice and rigorously maintain our independence.

Our values are at the heart of our Global Code of Conduct, which defines the standards of ethical conduct we require of people in KPMG member firms worldwide.